Technology era is racing ahead with questions, research, analysis, performance testing, success metrics and evaluation. Sequentially, Information Architecture, content types and integration of Content Management System is also rapidly changing for online success, be it Mobile Marketing, Video Marketing, Email Marketing and Social Media Marketing.
As powerful "Omega Prime" in the movie "Transformers" rise as the strongest , "The Minions" successfully choose their leader applying risk management and team work. The selection of strategy lays a huge difference in yielding success in every scenario. There is an analytical process at micro and macro stage to figure out the best solutions.
Alpha content provides aligned services in content strategy planning, content marketing and content creation. Clients include industries, corporate giants, SMEs and entrepreneurs who explore every possibility and opportunity to tap content capsule for profits.
Definition of Content Strategy
Planning for the creation, delivery, and governance of useful, usable content
- Kristina Halvorson (Author of Content Strategy for the web)
Definition of Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistennt content to attract and retain a clearly-defined audience -- and, ultimately, to drive profitable customer action.